Realtor - Amanda S. Davidson: Lead Generation For Real Estate Agents – There’s No One Size Fits All

Lead Generation For Real Estate Agents – There’s No One Size Fits All

Lead Generation For Real Estate Agents – There’s No One Size Fits All

There is nothing easy about getting started in real estate and even when you’re a seasoned pro it’s still not easy. The challenges are different but, the words real estate and easy rarely belong in the same sentence together. So as a new agent what should you do?


There’s a recurring theme in the new agents I talk to. When we sit down to talk about their challenges and where they want to improve they’ve all been told to cold call, door knock, and hold open houses to get leads. Now, there’s nothing wrong with any of those lead generation techniques but, that doesn’t mean they’re right for every agent. Odds are if those were working these agents would never be talking to me.

 

As a real estate agent asking yourself who you are is the foundation for what type of lead generation you should conduct. What do you like to do outside of real estate? What makes you happy? What do you dislike? If you break out in a sweat like me at the thought of cold calling don’t do it! A broker I worked for early on essentially told me to cold call or else. I did it and I was horrible, as in the absolute worst. If you’re doing something that doesn’t align with who you are you’re not going to be very good at it and you’re going to dread it.

 

Do you like the idea of relationships more than cold calling? It might take you longer to grow your business but, you’ll be growing something rock solid that’s far deeper than a transaction-based business.

Best Way To Generate Real Estate Leads 2019

Farming can even be about building relationships. Building relationships doesn’t mean you call everyone you know and ask them to send you referrals. Building a relationship is about providing value. You get what you give. 

 

There’s no one size fits all when it comes to running a real estate business. Where you’ll go wrong is if you decide not to be authentic and just do what someone is telling you. I’m not saying you’re going to love everything you do but, if it feels like it’s not genuine or coming from a place that doesn’t match your personality it’s not going to work. You might get some clients but, I guarantee you they won’t be the kind you enjoy working with or feel aligned with.

 

Whatever route you take to get business make sure it’s one that’s authentic to you. If that’s cold calling, great! If that’s farming, great! If that’s connecting with your sphere, great! Every single lead generation idea you can think of works but, only when the person doing it is confident that it’s the right approach for their personality and business.

 

 

 

Amanda Davidson Real Estate Group

 exp realty

 

 

      

 

AMANDA DAVIDSON  
l ASSOCIATE BROKER l  
l AMANDA DAVIDSON REAL ESTATE GROUP BROKERED BY eXp REALTY l

C  703.431.3755   |   O  703.988.3151  |   W  www.amandadavidson.com

A  20130 Lakeview Center Plaza #400 Ashburn, Va 20147




Comment balloon 42 commentsAmanda S. Davidson • May 03 2019 01:41PM

Comments

Great post for newbies, Amanda. I've said "forever" that the beauty of this profession is that it doesn't demand one kind of personality or type of experience and it can accommodate many ways of working towards the same objective... that of selling homes.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) 2 months ago

Great post and video....I totally agree, what works for someone doesn't work for everyone else all the time, so pick what works and stick with it!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) 2 months ago

Finding a niche is always difficult, but anyone in sales needs to find one in order to be successful.  My advice is to do what you enjoy doing, the job becomes dreadful if we are forcing ourselves to do things we don't want to be doing.

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) 2 months ago

Hey Hey Hey,  great video and post.  We are all a different breed and what works for one agent my not work for another.  I have friends over last night (sold 2 homes in the last 15 years for rentals for them),  Wife is going to mayo clinic in a could of weeks and they may be selling 3 renals properties and their home.  so making salmon and chicken for her last night could turn into somethin down the road.  Luck I know how to cook.

 

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) 2 months ago

Great advice Amanda you provide in your video. Buying leads doesn't work. Be authentic - be yourself, and do what makes you comfortable!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) 2 months ago

Hello Amanda - one of my favorite things to say when real estate or in life is involved:  no one size fits all.  The statement is true.  And it "fits" most, if not every, situation.   

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 2 months ago

Good afternoon Amanda - buying leads are useless and I am not in real estate but I am inundated with those emails.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 2 months ago

Oh Amanda, you  burst my bubble, I always thought there was a magic bullet... I have been looking for it for the past 24+ years:)Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) 2 months ago

Nina Hollander I completely agree. Many different approaches work!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Kristin Johnston - REALTOR® that's spot on advice. We have to try different things until we find what works best for us. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Brian England you're right, doing something we don't enjoy is never going to last long term. Finding out groove and sticking to it is the way to go!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Will Hamm I agree, we're all a different breed. I have no doubt your dinner turned out well! Something tells me they would enlist your services even without dinner, they trust you!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 perfectly stated and I couldn't agree more. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Michael Jacobs yes! Oh so true and something for all of us to remember daily. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Grant Schneider they just keep coming and I keep hitting unsubscribe. Sadly, it must be working because I have to think they wouldn't keep sending them if they didn't. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Endre Barath, Jr. lol well if you find it won't you please share? =)

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Hi Amanda S. Davidson,

I just hope that new agents listen to you and don't learn the hard way after spending big bucks on leads. 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) 2 months ago

Sheri Sperry - MCNE® I hope so too. I know I made that mistake early on and I may as well have thrown the $$ out the window. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

You are so right - get out there and meet people. Do things - network in your community, volunteer - superservice your current clients. That's how to get leads. :) 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 2 months ago

The marathon phone call hours taught by some schools of lead generation rings insincere to us....it's a people business...meet them, greet them bring them information of value.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) 2 months ago

Debb Janes EcoBroker and Bernie Stea JD you're exactly right and that's why you have long-lasting and rewarding relationships with your clients. You're the best.

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Sally K. & David L. Hanson making 100 phone calls a day and setting a couple appointments that have no connection isn't my idea of how to do it either. It works for some but, I think in the long term it makes them a hamster on a wheel because there's no relationship built. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Thank you very much, Amanda, for sharing your experience and your advice.

Posted by Roy Kelley (Realty Group Referrals) 2 months ago

Roy Kelley thank you! Your comments are always appreciated. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Amanda S. Davidson - Through your blog posts and videos, you lead the way in the most positive way. There is no "one size fits all!" I like what you have to say and so much of this resonates with me, such as the door knocking. In my earliest training, I felt forced to door knock and it was horrible! First of all, I got all dressed up, suit and all and started out early when the weather was comfortable. But soon, the temperatures rose and I was still knocking, staying true to my commitment. The temperature that day was well over 100 degrees and I looked pathetic! 

A neighbor, who I didn't know, stepped outside her door and laughed out loud, "Hey you, you missed my house!" Despite the fact that she seemed like a nice lady, she had a For Sale Sign in her Yard so that's why I skipped her. But she was more persistent than me and got wind that I was a new agent and then she said, how many people answered the door and let you in? I was truthful none. So she invited me in to practice on her, knowing she knew I needed to practice, so she made it clear, she is loyal to her Realtor because they were friends since childhood, and she was willing to listen and give me tips and evaluate me on how I did. 

Amanda, she was incredible! Helpful! And we became good friends. We had a lot in common and even though I didn't list her house with her, I did get to list it later with the buyers that bought her house. Furthermore, we were both widows faced with similar challenges. We had dinner, wine, and that night we swam in her pool and drowned our tears simultaneously. She moved to CA and when she sent me an invitation to her wedding, she said I had no excuse for not coming because she bought me a ticket and paid for my room at a hotel in CA. We remained friends and even though I didn't sell her house, she wanted me to stand up to her wedding and I did. Plus, as fate would have it, I sold her house anyways but it was to a different seller at a different time. 

It's all about building relationships, the foundation of trust and when honesty is established, the best is yet to come. We all have many stories to tell as a result of our business and good karma, don't we?  

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) 2 months ago

Patricia Feager, MBA, CRS, GRI,MRP this is incredible! I wish there was a heart button I could click on your comment. You should write a post telling this story! Sweating in your suit and pounding the pavement took a turn in the most unexpected direction and in all the right ways. We never know who we'll meet and how they'll impact our lives. What a special lady, I'm a firm believer things like that don't just happen. She was there at that time to give you encouragement and help. Fate at work for sure that you ended up selling her house at a different time. Incredible! I think many of us do, at least I hope so. This business can easily beat you down but, when we have good stories like these to share it makes it all worth it. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Hi Amanda: What a great post! You had me at the "cold calling" technique that is a very touchy subject under ANY circumstance---so many are NOT good at it and do it anyway!..and I love Patricia's comment above! We, as professionals should communicate about this stuff more frequently--look what just happened to me when I read your post--I no longer fear "cold calling"!! I am over it--it can't be that nagging "do it!" in my head any longer because I am no good at it, I fear it and I have felt guilty about that all of these years! (23!) Thank you for sharing such good ideas for established agents as well as new ones!! 

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) 2 months ago

Love, love, love Patricia Feager, MBA, CRS, GRI,MRP's story! And, it's so true - our business is about relationships and those who 'get it' don't ever have to buy leads!

I sold a fellow real estate agent's house last month - she's not with my brokerage either! It's actually the second house I've sold of hers! She buys them and likes my marketing & my negotiating style more than hers or anyone in her firm, so, she hires me to sell them and do her negotiating for her! She pays me full commission too. It's because I reached out to help her during the recession and just like Patricia, the relationship forged was (and still is) genuine and THAT is what matters in this life...and in our business!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 2 months ago

If you’re doing something that doesn’t align with who you are you’re not going to be very good at it and you’re going to dread it

 

Well said, Amanda.

Posted by Raymond Denton, Shady Canyon Specialist (Homesmart / Evergreen Realty) 2 months ago

I'd rather do pull than push.  Write the content and respond as they come to me.  Door knocking and cold calling don't match my engineering personality.  Personally we've not been a fan of open houses for some time (bother for our own personal safety and that of our client's homes. 

If what works for some is paying for advertising and that works for them, that's fine with me.  They just need to watch their ROI and make sure it makes sense and isn't a money pit.  Bill

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) 2 months ago

I started in this business by buying leads from Zillow. While it was incredibly expensive- it was probably the best way for me to enter the business but I wouldn't recommend it for everyone. The process of buying and selling in my market is so complex- I needed the sheer volume of business to get to know the buildings and their purchasing policies, and to really become a knowledge master. In this town there are about 30,000 agents, about 11,500 sales annually- with most of those sales going to the top 10-15% of agents, no MLS,  and co-op boards that require financial and personal disclosures for buyers that often exceed 500 pages...and that is only part of the story. As a result of this- buying leads offered me the opportunity to work with the sheer volume that I needed to learn the market that few other methods would have given me in such a short amount of time. By the time I had been an agent for 6 months- I had more experience working with buyers than most agents in my market with 3-5 years of experience did. I wouldn't casually recommend the path I took to most agents- but it worked well for what I needed. Things like door knocking isn't possible in many buildings here- the doorman will laugh you out of the building.  It's a very different market here, and I was a different breed of agent- but buying leads can be useful if implemented wisely for the right person- and even further...at the right time. Now that I have been in the business for a few years- I am now starting to get a lot of referral business. This is an extremely tough market to break into and sometimes that boost might make all the difference.

Posted by Adam Feinberg, NYC Condo, Co-op, and Townhouse specialist (ANCHOR ASSOCIATES) 2 months ago

I totally agree. We all need to follow the plan that works for us, adjusting along the way.  There are so many different ways to get business; it's not a one-size-fits-all business.

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) 2 months ago

Paula Hathaway, REALTOR, LBA I cringe thinking about doing it too and that used to bother me but, we shouldn't focus on our weakness. Oh, how I wish I'd learned that sooner. Who wants to do something they dread every day? Not me! Thank you for your comment!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Debe Maxwell, CRS your relationship with her is the perfect illustration of why there's no one size fits all. If we come from the right place and care about others the rest will fall into place! She trusts you and that's priceless!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Raymond Denton thank you! I truly believe if we each focus on our strengths the rest will fall into place. The cookie-cutter approach isn't effective when it comes to lead generation.

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Liz and Bill Spear I completely agree. Your approach is what matches my personality too but, there is nothing wrong with buying leads. We all have to find what works for us. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Adam Feinberg thank you for taking the time to leave such a thorough real-life example of why there is no one size fits all. You know your market is unique and you acted accordingly to be successful. Congratulations on all of your success, you earned it!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Kat Palmiotti I like that you add - adjusting along the way. That's important to note because we all have to adjust and adapt. The beauty of this business is we get to pick our own path, whatever that might be. 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) 2 months ago

Amanda, great post, sorry to miss it last week!   It is hard when you first get into this business, with no leads.    

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) 2 months ago

Joan Cox thank you! It sure is, I think it's gotten harder over the years and sure takes persevering! 

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) about 2 months ago

Hi Amanda S. Davidson, I've door knocked and did get several listings in result. As a new agent and new to FL, didn't know many people so had to start somewhere. I was also forced to cold call by my then broker, it was horrible, not for me. We have to find what works for us and fits our personalities to be successful. Well deserved feature!

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) about 2 months ago

Beth Atalay hi! With your warm personality, I am not at all surprised door knocking worked for you. I completely agree, we all have to find what works for us and then work it. Thank you so much!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group Brokered By eXp Realty) about 2 months ago

Participate